Webmaster: An Introduction to Electronic Publishing on the Global Internet



Authors

Dennis Woo
Technology Consultant, San Francisco
Ray Cole
NCR Corporation, San Diego


Overview

"Others surf; I make waves."---Webmaster's credo

A Webmaster is a publisher of electronic documents on the World Wide Web, an Internet-based, graphics-rich system used by everyone ranging from the White House to the e-zine publisher in college dorms to reach a global readership. Webmaster provides a concise guide to setting up your own World Wide Web site, whether on your company's intranet or on the global Internet. After helping you through the process of setting up your Web server, the book goes on to cover topics such as creating Web documents using Hypertext Mark-up Language (HTML), Common Gateway Interface (CGI) scripts, and multimedia authoring tools. Also covered are electronic publishing dos and don'ts, with advice from successful Webmasters through interviews. Additional materials will be made available via the TELOS Publications Web site (http://www.telospub.com/).

Includes complete scripts for common Web site functions, such as mail feedback and guest books Remarks "From the Webmaster's Notebook" at the end of most chapters highlight and reinforce key points

Sidebars cover additional topics of interest such as how to locate the official specifications online, or go into more detail about specific topics, like the HTTP.

If you need to install, configure, and set up your own Web server, or you need to know how to create documents suitable for distribution on the World Wide Web, Webmaster is the book for you.

1997/approx. 224 pages/Softcover Book
ISBN 0-387-94433-8



System Requirements

Enhancement materials and updates will be available online via http://www.telospub.com/.


Contents

  1. Gutenburg on a Wire gives an overview of the World Wide Web system. What it looks like to the average Web user, what's found on it, its history, and its components-hardware, software and content.
  2. Spinning a Web provides a technical introduction to the World Wide Web system. In this chapter we discuss some of the important aspects of the TCP/IP network protocol, and take a first look at how Web documents are named and retrieved over the network.
  3. The Tech of Connection provides a look at the some of the choices you face when establishing an Internet connection. What is a T1? What are the advantages of ISDN over a regular phone line? The answers to these and other Internet connection questions can be found in this chapter.
  4. Getting Started with HTML provides a quick-start to help you figure out the basics of writing an HTML page.
  5. Advanced HTML picks up where the last chapter left off and provides additional information about writing compelling pages with HTML.
  6. Browser Specific Extensions covers many of the hypertext markup language extensions that have been popularized by the various browser vendors.
  7. Advanced Topics: The Web Daemon -- Basic Server Configuration walks you through the set-up and configuration of the NCSA Web server software for Unix systems. Once you've learned the material in this chapter, you shouldn't have any problem installing and configure Web servers on other platforms, such as Microsoft Windows NT or Apple Macintosh systems; the principles are similar, even on other platforms.
  8. Analyzing Your Web Site and Your Audience describes tools to help you learn more about the demographics of your readership, and discusses the importance of understanding your audience's needs.
  9. Advanced Topics: The Common Gateway Interface describes the Common Gateway Interface (CGI) and how to write scripts to create interactive content.
  10. Advanced Topics: Server Side Includes furthers your ability to create dynamic Web sites by introducing server-parsed HTML.
  11. Advanced Topics: Power Presentation on the Web provides an introduction to three of the hottest technologies on the Web: Sun Microsystems' Java, Netscape's JavaScript, and the new Animated GIF format.

The remaining chapters contain interviews with Web professionals to provide insight on how working Webmasters create and manage their systems.

Finally, Appendices collect relevant pointers to additional resources of use to Webmasters everywhere.



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